Ours is a story like no other. A story of a young skater determined to create a brand for hockey-lovers just like him. With an energy equaled only by his father’s support, Jackson (at 12 years old) set about creating a brand he could believe in, one that embodied everything about the game he loves - perseverance, style, attitude, and most of all fun. That brand is HOCKEYAK.
Jackson's grown a bit since then. And so has HOCKEYAK. Now we can both hold our own against the big boys. It's more fun that way.
Jackson was looking for a symbol - a mascot who could represent the brand, the game, and the people that play it. A yak made sense.
Yaks are hearty beasts and have three times the lung capacity of their low-land, milk-producing cousins. They are sturdy on ice, can be relied upon to venture through wind, rain and snow, and are known to push through fatigue and exhaustion to reach their goal.
They’re also tough, they have terrible teeth, and every single one of them has amazing flow.
Ours is a story like no other. A story of a young skater determined to create a brand for hockey-lovers just like him. With an energy equaled only by his father’s support, Jackson (at 12 years old) set about creating a brand he could believe in, one that embodied everything about the game he loves - perseverance, style, attitude, and most of all fun. That brand is HOCKEYAK.
Jackson's grown a bit since then. And so has HOCKEYAK. Now we can both hold our own against the big boys. It's more fun that way.
Jackson was looking for a symbol - a mascot who could represent the brand, the game, and the people that play it. A yak made sense.
Yaks are hearty beasts and have three times the lung capacity of their low-land, milk-producing cousins. They are sturdy on ice, can be relied upon to venture through wind, rain and snow, and are known to push through fatigue and exhaustion to reach their goal.
They’re also tough, they have terrible teeth, and every single one of them has amazing flow.
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